If you use Shopify, you probably buy from Ali Express, but WorldwideBrands could potentially offer better products from more reliable suppliers and faster shipping – so is it worth paying the $299 membership fee for WWB?
Worldwide Brands is a directory, not a marketplace, of certified wholesalers and drop shippers. You can find the contact details of more than 8,000 suppliers and browse their inventory catalogues, but you cannot buy through the Worldwide Brands site – if you want to make a purchase you will need to contact each supplier individually. That can make managing your supply chain much more complex than using a free site like Ali Express.
However, Worldwide Brands lists suppliers from around the world – not just those based in China, so in most cases you can find drop shippers and wholesalers in WWB with much faster shipping and no customs headache.
The downsides are the membership fees and the fact that contacting each supplier individually means that you end up doing a lot more work than if you were integrated directly with Ali Express through Oberlo. The time spent on this really adds up, and it leaves open more possibilities for mistakes.
While Worldwide Brands is a great source of wholesale goods, it's much more time consuming and expensive to use – so if you can afford the time and money it's good, otherwise stick to the free options.